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I. Black Sea and The Balkans Economic and Political Studies Symposium
1. Introduction
Currently intellectual capital established a strong position in companies as a valuable factor in the development of
innovation. But, unfortunately, in Russia only a fraction of companies gives due importance to this fact.
In comparison with foreign companies, which have been using the system for intellectual capital management,
this process is very slow in Russia. It is expected a long process of implementation of intellectual capital manage-
ment system in the Russian companies, the awareness of its importance in the company and conduct the practi-
cal research. With enough close attention economic leap through the development of Russian science-intensive
enterprises will be possible.
Thus, the formation of intellectual capital is the basis of competitive advantages of the organization, but compa-
nies often neglect this fact and prefer to invest in tangible assets, resulting the intellectual capital impairment and
inhibition of innovative development. Typical skills and knowledge for the industry can be copied by competitors.
The improvement of intellectual component in the company’s portfolio by investing resources and appropriate
management can be led the achievement of the unique competitive advantage and increasing the value of the
product for the consumer.
Abstract
Modern period of development is characterized by gradual formation of a new type of economy, which is known by different names:
“new economy”, “information economy”, “and knowledge economy”. We would like to consider aspects, connected with the transfor-
mation of competition and examine the factors of company’s competitiveness in the period of formation and development of a “new
economy”. The purpose of this study is to identify the factors affecting the competitiveness of companies in contemporary economy.
This goal includes testing the following hypothesis:
Hypothesis 1. Intellectual capital is the key determinant of company’s competitiveness, including the areas which competitiveness
historically did not depend on high technology and innovations. The study is supposed to compare the combination of factors,
grouped by statistical procedures to the main components which determine the competitiveness of companies.
We therefore hypothesize that:
Hypothesis 2. In various fields and industries combination of competitiveness factors will vary.
Primary data for testing our hypothesis will be collected via survey of Russian top managers operating in different spheres. Data
processing and analysis will be done in the statistical package SPSS, using the principal components method.
Keywords:
Competitiveness, Intellectual Capital, Intellectual Competition.
Igor A. ARENKOV, Prof. Dr.,
Department of Marketing, St. Petersburg State University of Economics, St. Petersburg, Russia,
[email protected]Yana U. SALIHOVA, Assoc. Prof., Ph.D.,
Department of Marketing, St. Petersburg State University of Economics, St. Petersburg, Russia,
[email protected]Tatiana LEZINA, Assoc. Prof., Ph.D.,
Department of Information Systems in Economics, St. Petersburg State University, St. Petersburg, Russia,
[email protected]Intellectual Capital as a Factor of Competitiveness
of Modern Companies